Nextv Content Europe - Agenda Day 1 - Thursday 6th May 2021

Content production is an industry dominated by key US players. What are the rationales behind investments in original production made by several European operators ?

• Case studies
• Strategies
• Partnerships

High level discussion between Chief Content Officers in Europe.

• Content aggregation & packaging
• Regulation
• Relationship with content providers
• Evolution of usage and viewing patterns

In a broadcast-only world, it was rare to see pay TV operators capable of collecting customer usage statistics, besides audience data provided at a national level.  Analytics are however added more and more frequently to IPTV offers and are fully integrated in OTT services. This evolution has a strong impact on operators’ content strategy.

• State of the data
• Effective use of analytics
• Data sources
• Challenges for analytics teams
• Privacy and regulations

Smart TV is increasingly important for the distribution of TV & OTTs.

• How to make the best of smart TV potential?
• Key players and strategies
• Audience and analytics
• Challenges

Content has never been more abundant. How can content providers to activate to improve the user experience and help the user to find his way within crowded catalogues?

• Abundance of content
• Personalization
• Algorithms and data
• Evolution of the market

• Content aggregration strategies
• Distribution model: TVE, catch-up, in-house or external OTT?
• Evolution of revenues and costs: what constraints?