Jernej Smisl joined VIDAA in October 2019. He oversees all branding and communications. Before Jernej joined VIDAA, Jernej was Strategic Marketing and Corporate Communication director in the 2nd largest bank in Slovenia owned by Apollo Management. Earlier, Jernej had several senior roles in the biggest brewery in Slovenia, owned by Heineken. He started his professional career in European Parliament as head of the cabinet of MEP. He also has several non-executive roles in Slovenian sports, and he is VP of the supervisory board in Slovenian biggest footwear manufactory. Jernej holds a bachelor’s degree in Political Science and finished the executive program Strategic Marketing at the Saïd Business School, University of Oxford. In September 2020, he started The Executive Master in Global Sport Governance (MESGO) at the University in Limoges.